Conference Call Services For Today's Business

Today’s business world is very diverse and many companies have employees as well as customers located all over the world. As you can imagine meeting with coworkers and clients can be time consuming and expensive if you are not located in the same area. Luckily, there are several types of conference call services options that you can use in order to effectively communicate without having to jump on a plane every time you want to meet.

Audio conferencing has been widely used for quite some time and is a cost effective way to hold a meeting with folks from around the globe. This type of conference call service uses the telephone and enables all the attendees of a meeting to hear each other in real time. People dial in to an open line and have a meeting much like they wood if they were physically located in the same room.

Video conferencing has been around for over a decade but has been mostly used by big companies due to the costs of the equipment. Today, however, costs have come down and this type of conferencing is available to even small business owners. A step up from audio conferencing, video conferencing involves the use of a camera and large television or monitor so not only can you hear each other, you can see each other as well. This works well for sharing visual info via a white board and is nice as it gives the team a more cohesive feel if they can see one another. Years ago I worked for a company that had two offices located about 1 hours drive away. We were in one office and our “sister” team in another. We had weekly meetings via video conference and it was a huge time saver not to have to drive for two hours just to attend a 1 hour meeting!

Web conferencing is a newer technology and makes use of the internet. People simply surf to a web site and the conference is held online. This is a great way to share files or visual aids and can be used in a power point presentation type of style. It can work well for training as well as for troubleshooting problems in software. Web conferencing has audio as well as visual and another technology that the others don’t have - text messaging. In a web conference, attendees have the ability to send a text message - be it a question or comment and you can hold the text for later rather than interrupt your presentation.

While these new technologies open up doors for different ways of meeting, the age old business etiquette of holding a meeting still holds true - with a few new requirements. Here’s some tips on how to hold a successful teleconference.

1. With teleconferencing, you need to be aware that your attendees might not all be in the same time zone. Therefore, you want to schedule the meeting for a time that is convenient for all. Whether you are holding an audio conference, video conference or web conference, you will need to schedule the media for the time you want the conference held. it’s a good idea to give yourself some leeway and schedule extra time before and after the meeting. This gives you time to iron out any technical issues before hand and allows for some wiggle room if the meeting runs overtime.

2. Once you have scheduled the room, be sure to send an invite to the attendees with the appropriate information. For a video conference it might be the channel or just the room if you have a video conference room. For an audio conference you will need the phone number and password. For a web conference, you will need the web url and password and, depending on the type of conference call service you are using, perhaps a phone number to dial in to as well.

3. Be sure to try out the call ahead of time. Dial or surf in to be sure everything is working. You want to be there first so you can “greet” your attendees and make sure everyone is online before you start the meeting.

4. Audio conferences and web conferences have another factor - the noise factor. With people dialing in from all over the place you can get a lot of background noise. It’s a good idea to ask everyone to mute the phone so the noise does not detract from the meeting. When it is their turn to speak, the can turn off the mute button.

Four-Dollar Gas and Video Conferencing

There was a time when traveling was fun and affordable. With four-dollar-plus per gallon gas that's no longer the case. Add to that the appallingly weak dollar, and it's no surprise that prices are up across the board in the travel and hotel industries, no matter what the official inflation figures say. Business must go on, of course, and fortunately there are numerous new technologies that allow us to conduct business without the cost of travel. Video conferencing is one of them, and it makes ever more sense.

I remember times earlier on in my career when the company I worked for pretty much expected employees to drive to regional offices and clients if they were less than 300 miles or so away. Even with a gas guzzler, the 600-mile roundtrip cost less than $50 in gas, and if you decided to stay over, it was another $30 or so for a decent motel. That same roundtrip would now run over $150 in gas even with better gas mileage, and lower tier chain motels now routinely charge $60 to 80 per night. Go upscale a bit and it's $150 per night, $10 for a glass of wine, and $50 for dinner. If you pick up the tab for dinner with clients, it can really add up. No wonder most companies are far more conservative in approving business travel.

Now I am definitely not saying personal contact isn't important. Shaking hands, sharing a meal, or doing a round of Golf remain great ways to build trust, establish relationships, and close deals. But it is no longer the only way to do business, and in this day and age it's become an increasingly costly way of doing business. Today, there are so many other ways to connect and stay in touch without losing time away from the office and spending a king's ransom in the process.

All in all, it's a matter of picking the right productivity tools and staying clear of traps. Cell phones are wonderful ways of staying in touch at all times, but if we become slaves to them, productivity goes down the drain (and let's not even talk of Blackberry addiction!). Email remains a terrific means of communication, but unless you manage your address(es) carefully you either spend hours sifting through junk mail or risk losing important messages in all the various spam filters that sit between you and whoever you communicate with. Instant messaging is a great way to quickly get answers or resolve issues, but not if you let conversations drag on or let yourself get interrupted by buddies with too much time on their hands.

Then there is video conferencing, a tool that combines the warmth and immediacy of personal contact with the efficiency of electronic communication. You see the person on the other end, interaction is in real time, and yet you can do it all on your own computer or in a meeting room. A well-run video conference provides virtually all the benefits of personal meetings at a small fraction of the cost. What's more, video conferencing technology is now such that you can make presentations, sales pitches, conduct seminars, or have one-on-ones with spreadsheets and multimedia while seeing and interacting with your business partners or clients in real time.

With today's transportation and lodging costs it makes less and less sense to travel needlessly. Simply schedule a video conference, save, and get on with business.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web.
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